In short, because of the wonderful women and wearers who kick butt in their Chooka shoes, no matter the weather!

Our premium footwear is designed by women, for women. Developed and tested in the Pacific Northwest with fashion, utility, and comfort in mind, we merge personality with functionality so you can get things done in style! From city strolling, to brunch, to nailing an interview, we adore following along with our #chYOUka crew, their adventures, and the variety of places their shoes take them. Rain, shine, and everything in between: we’ve got your back!

What is #chYOUka?

That’s YOU, Babe! When you shop Chooka, you become part of a bold, creative, empowered team of gals who aren’t afraid to be themselves and encourage others to do the same. We don’t look for a good time...we ARE the good time! We’re your sisters, BFFs, girl-crushes, style inspo & more!

Tag #chYOUka on Instagram to be featured, show off your #ootd, enter giveaways, and share your love for your fellow ladies. Don’t be shy, be #chYOUka!